November 12, 2018
SAC is also choosing NutriFair as its exhibition window
A/S S. A. Christensen from Kolding, one of Europe’s leading manufacturers of milking equipment, is supporting the trade fair for livestock producers in Fredericia
The company A/S S. A. Christensen & Co. in Kolding has been part of the milking equipment industry for 80 years. For half of that time, the way the company has prioritised exhibitions in Denmark has remained the same.
But the company is now increasing its involvement and is also choosing NutriFair in Fredericia as an exhibition window.
- Our assessment is that we can add value through our participation at NutriFair. The international fairs are closely stacked right now, and we consider NutriFair to be a good exhibition with a really good position in the calendar, says Claus Brinks, Regional Sales Manager at SAC.
He adds that SAC’s dealers have praised NutriFair as a forum that generates a lot of good leads to continue working with. SAC's Danish dealers have previously participated at the exhibition, but in January all their efforts will be combined under a single umbrella.
- We also meet milk producers round and about who tell us that NutriFair is a really good experience. We need to respond to this and be present where our customers are, Claus Brinks points out.
Beaten all records
He expects the trade fair in Fredericia to reflect a great year for the Kolding company.
- We broke all our records in Denmark this year. We put up a lot of new sheds and did a lot of upgrades too. We expect to be similarly busy next year, which will probably rub off on the atmosphere at and our yield from NutriFair. We look forward to welcoming the customers and really look forward to our time in Fredericia, he adds.
According to Claus Brinks, the large willingness to investment is due to sensible milk pricing, better financing options, difficulties recruiting labour and an “accumulated” need to modernise/replace systems that has built up from previous years.
One of the new products from SAC is an upgraded, external milking carousel with lots of new features.
- There will be a four-bay module that we can present at NutriFair. We will also be showing our double box milking robot, which we sold a lot of this year, says Claus Brinks.
SAC is a family-owned company that exports to 65 countries and has subsidiaries in countries such as the Netherlands, France, Norway, Sweden and Russia.
NutriFair takes place on 16-17 January 2019 at MESSE C in Fredericia. For more information, please visit www.nutrifair.dk.
Project manager Jørgen Kronborg, MESSE C, tel. (+45) 2777 0044, Email: firstname.lastname@example.org