14 may 2019
New trade fair committee member aims to future proof the world of agriculture
The CEO of Alltech Denmark has joined the NutriFair expo committee. Sustainability is a keyword for Alltech and their director would like to make this an even greater feature of NutriFair.
“Agriculture faces a number of challenges which will make it more difficult to operate within agriculture in the future than it is today. It is therefore more important than ever that farmers should be given inspiration and tools that will help them make agricultural production more sustainable without making it less profitable.” thinks Morten Biel Hansen, the new NutriFair committee member.
After joining the committee, CEO of Alltech Denmark Morten Biel Hansen will be focusing on bringing to the fair a number of new and relevant stakeholders, who are developing innovative solutions for agriculture.
Morten Biel Hansen elaborates “Alltech’s core DNA and our daily work focus on our contribution towards ensuring a sustainable agriculture, which takes into account livestock, consumers and the environment. I think it is an important parameter that NutriFair should present farmers with future-oriented solutions.
Thanks to my network and the work that I do, I hope to be able to present speakers and exhibitors at NutriFair who can inspire NutriFair’s visitors towards securing the future of sustainable agriculture without incurring high costs to farmers.”
Morten Biel Hansen is replacing Flemming Lauritzen from NutriDoc on the expo committee. Flemming Lauritzen has been a member of the committee for eight years. The committee was united in its appointment of Morten Biel Hansen as a new member because of his solid reputation as a committed and knowledgeable part of the industry.
“We are constantly working towards making the fair ever more relevant to our visitors and exhibitors. Morten’s background and network will contribute to NutriFair’s reputation as a forum which aims to represent all aspects of agriculture from a professional angle. Morten has a lot of expertise and brings with him plenty of positive energy, so I look forward to our visitors being able to reap the benefits of his contribution when they attend NutriFair.” says NutriFair’s project manager, Jørgen Kronborg.
NutriFair attracts decision-makers
As a frequent visitor to NutriFair, Morten Biel Hansen already knows a lot about NutriFair. NutriFair is very successful in attracting relevant decision-makers, people who are able to find inspiration and conduct business among the many exhibitors, all of whom are deeply technically rooted in indoor mechanisation, feeds and animal welfare and who support livestock producers. Morten Biel Hansen’s acceptance was therefore an easy decision in his capacity as director of Alltech Denmark, when he was offered the opportunity to become a committee member.
“NutriFair is unique, as three quarters of the fair’s visitors are relevant decision-makers from agriculture, which allows NutriFair to predict trends in both the labour market and in agriculture.” Morten Biel Hansen said.
NutriFair project manager Jørgen Kronborg is pleased with the high degree of professionalism that Morten Biel Hansen brings with him from Alltech to the expo committee.
Jørgen Kronborg concludes “We are very keen that there should be a high degree of professionalism among both the exhibitors and visitors who attend NutriFair. With Alltech on board as part of the expo committee, the committee will maintain its strength and help us continue to make each fair even more professional than the last one.”
Facts: Alltech
Alltech is a family-owned American company with more than 6,000 employees. Alltech works to the ACE principle, which involves improving the health and performance of livestock, plants and people through nutrition and scientific innovation.