June 18 2019
70 percent of stand spaces already sold
NutriFair is proud to announce that 70 percent of the stands for next year’s edition of the fair have already been booked eight months in advance. MSD Animal Health are one of the companies who have already booked. They are attending to be visible to their customers and stakeholders. Since January they have been kept very busy getting out to the 45 new appointments that they made while attending NutriFair 2019.
MSD at NutriFair 2019, where they showed of their IDAL Twin, needle free vaccination equipment for piglets.
“Our schedule has been packed with appointments for four months now. It’s been hard work” says Anette Rasmussen, marketing manager at MSD Animal Health about the period after the company’s attendance at NutriFair in January 2019.
MSD Animal Health brought two new products along to the trade fair. They presented the improved version of their needleless vaccination equipment, IDAL Mono and an IDAL TWIN for the vaccination of piglets. These two new products both helped to make the pharmaceutical company’s participation in January a success.
Anette Rasmussen adds “We were able to bring home 45 agreements with producers who wanted to try out our products. We hadn’t expected to get more than ten agreements, but we have attended for many years and we are a recognisable brand at NutriFair. We have noticed that our attendance is more and more beneficial each year that we come along”.
Next year’s NutriFair will be held on 15-16 January 2020 in Fredericia and the response has already been very positive. 70 percent of the planned stand spaces have been sold eight months in advance, corresponding to about 200 stands. NutriFair’s project manager, Jørgen Kronborg, is very pleased about this and had the following to say:
“It means a lot to us that so many companies have already signed up for our trade fair. Many of the stands we have sold so far are rebookings, but we are also seeing new companies who have already booked a stand. We think it is important to be able to present our visitors with a broad range of inspiration and expertise, while at the same time maintaining the fair’s high professional focus, which ensures that both our visitors and our exhibitors see the benefit from their NutriFair attendance.”
There were 250 stands for visitors to check out at this year’s NutriFair. NutriFair 2020 already has 200 stands booked and, even at this early stage, looks set to exceed 2019 stand numbers; there will also be a new “hunting” area and continued high focus on BiogasMESSEN, as well as the main focus on everything to do with livestock production.
Company attends NutriFair to be visible to its customers
MSD Animal Health will of course also be attending next year's NutriFair, where the company expects to present more exciting new products to visitors to the fair.
Animal MSD Health brought a ten person strong team with them in January, along with a large stand with a Virtual Reality feature and a coffee bar for those interested. NutriFair visibility is part of the company’s business communications strategy.
Anette Rasmussen from MSD Animal Health says “The first time we attended NutriFair it was just to see how we could benefit from being there. Being visible to our customers and stakeholders at NutriFair has now become a fixed part of our communications strategy. Customers know our products, but they are not necessarily familiar with MSD Animal Health, so it’s good that we can meet our customers for a chat and bring about an opportunity to establish closer contact when we meet them at the show.
“It’s a manageable fair where you can see everything in just a single day. You can spend the other days taking a closer look at what caught your attention on the first day. Attending the fair is also free for visitors, and many of them come along for the high standards of professionalism in livestock shed production and everything else relevant to the work in the stables. We feel that the right people from the industry are coming to see us.”