5 trade fair tips that are worth including in your planning for NutriFair 2024

Jakob Dyrbye, director of Faust Dyrbye and The Trade Show Academy, offers good advice for your trade fair planning. Jakob specializes in helping companies to optimize profits when they participate in trade fairs.

Here are 5 important tips that are a good idea to start thinking about now:

1. Set the right goals - Focus on value creation rather than just logistics. Define clear objectives for your participation, what do you want to get out of it? How many visitors? Who?

2. Create good relationships - Identify the types of people you want to attract, think about how best to build your stand accordingly.

3. Behavior at the stand - The advantage of a fair is that you can meet each other face to face, your guests should also have that feeling when they come to your stand. Therefore, treat your guests as people rather than leads and think about which employees you bring to the stand to welcome them.

4. Prepare like an actor and see the stand as your stage - Make a good impression, be on while on stage and make sure the guests are not disappointed. The interaction with your guests is crucial for your subsequent cooperation.

5. Make a great ending - Make your stand memorable and agree on further dialogue - people usually remember the good experience, the bad and the last one - make sure you are the good experience and follow up on the agreements you make.

If you want to get more good advice for your trade fair experience, we offer a 1 to 1 sparring session with Jakob Dyrbye in our Premium package.

We look forward to welcoming you to a fantastic NutriFair on January 17-18, 2024!