Maximize your trade fair participation with expert advice from Jakob Dyrbye

Trade fair participation is far more than just setting up a stand. It is a strategic decision that requires in-depth consideration and careful planning. In your personal 1-1 session with Jakob Dyrbye, you will dive into specific topics and explore how you can get the most out of your participation.

"In a world characterized by Corona and the financial crisis, the requirements for trade fair participation have been tightened. Budgets must be justified and the results must be noticeable. Therefore, it is crucial to think innovatively," says Jakob Dyrbye and continues: "I help companies define their success criteria and create a strategy that ensures impressive results."

From Stand to Experience: Differentiation through Objectives and Purpose

Trade show participation is about more than just the practical aspects of building a booth. It is about differentiating between objectives and objectives. It's about creating a thoughtful experience that engages visitors in a way that goes beyond their virtual experiences at home.

With over 30 years of experience in the trade fair industry, Jakob shares his insights and expertise with exhibitors. He helps formulate objectives, design stands, optimize communication, arrange activities, ensure effective follow-up and accurately define target groups. Trade show preparation is a comprehensive marketing discipline that begins with the crucial question: "Why do we attend the trade show?"

Strategic approach and practical tools

In addition to making a clear distinction between objectives and objectives, the underlying causes must also be understood. "Traditionally, people attend trade shows without thinking deeply about it. I see it as the trade fair participation as an opportunity to design a unique experience that extends beyond a single stand. It should be fun, engaging and irresistible for the entire company to participate in the fair", explains Jakob Dyrbye.

Through systematic approaches and practical tools, you can prepare for a trade fair where the personal meeting becomes meaningful and result-oriented. The goal is to create a rewarding experience for both exhibitors and visitors. Whether you're an experienced participant or new to the game, there's always room for improvement. Jakob shares his insights and experiences in the 1-1 sparring to help exhibiting companies understand what is really happening at the fair. What went well and what can be optimized?

Together creates a successful trade fair experience

With 1-1 sparring with Jakob, you can take the next step together and make trade fair participation a strategic and successful experience. When you purchase a Premium package including a 1-1 session, Jakob will send you a questionnaire before meeting our meeting to understand your biggest challenges. During the meeting, he will present 3-4 concrete suggestions on how to achieve success. You thus get very concrete measures that you can go ahead with to optimize your trade fair participation and get even more value for money.

 

Team NutriFair and Jakob Dyrbye look forward to helping you and your company create a unique trade fair experience.